Higashi-Shinjuku is located less than a kilometer northeast of Shinjuku station. Despite being largely residential, the area is home to one of the largest shopping and entertainment districts in Tokyo. In fact, it is said that there is more neon in this part of Shinjuku than any other area in Tokyo or Japan making it a spectacular sight come nightfall. This combined with countless shops of all varieties and sizes, including several department stores and impressive designer buildings such as the Shinjuku Eastside Square, make Higashi-Shinjuku an exciting and vibrant place to reside, and with Fontana’s nearby apartments and guesthouse within a ten to fifteen minutes walk of Higashi-Shinjuku station, it is more than convenient central location.